Electric Home is the independent UK consumer guide to heat pumps, solar panels, home batteries, smart tariffs and home EV charging. Honest buying guides, real running costs, and reviews you can trust — written for homeowners trying to make sense of the biggest upgrade their house will ever have.
Electric Home is commissioned for the householder trying to decarbonise on a real-world budget. We cover the four decisions that make the biggest difference to a family's bills, comfort and carbon footprint — and the jargon, trade-offs and grants in between.
Air-source and ground-source heat pumps, hybrid systems, radiators, underfloor and the old-boiler replacement decision — without the sales pitch.
Roof-top solar, in-roof systems, home batteries, export tariffs and the genuinely useful maths behind whether any of it pays back on your house.
Smart meters, time-of-use tariffs, EV-friendly rates, agile pricing and the apps that actually cut your bill rather than the ones that just gamify it.
Wall chargers, installers, cable routes, cost-per-mile and how charging at home changes the economics of going electric — in partnership with EV Powered.
Not a news feed — a permanent, maintained library of long-form guides. Each topic hub covers typical cost, payback, grants, installers, pitfalls and reader questions, and is kept updated as prices and policy move. Figures shown below are illustrative placeholders.
Air-source vs ground-source, sizing, radiators, noise, running costs and whether your home is ready — without the sales pitch.
Roof-top systems, panel choice, inverter vs microinverter, export tariffs and the real-world return on a typical UK install.
When a battery pays back, when it doesn't, usable capacity, depth of discharge and the agile tariffs that make them worth it.
Wallbox reviews, tethered vs untethered, 7 kW vs 22 kW, installer pitfalls and the EV tariffs that slash cost-per-mile.
Answer five quick questions and get a personalised estimate of what you'd spend — and save — switching your home over to heat pumps, solar, battery storage and home EV charging. Built from real UK installer quotes.
See a sample result →News, independent reviews and reader Q&A from the Electric Home newsroom. Built from installer data, manufacturer interviews and real UK households trialling the kit. All headlines here are illustrative placeholders for the mockup.
Why the UK heat pump market is so inconsistent, which installers quoted fairly, which quoted high — and the five questions you should ask every surveyor before you sign anything.
Real bills, real savings, and the tariff combination that made it work.
A first-person account from a reader two years into retrofitting a 1970s semi.
Launching in 2026, Electric Home targets the UK homeowner audience making real decisions about heat pumps, solar, batteries and home charging — an audience projected to grow every year for the next decade as the UK electrifies. Projected figures shown below.
The addressable audience — every home that will need to make electrification decisions over the next 15 years.
Projected monthly readership by the end of year one across the Electric Home website.
Projected subscriber base for the Electric Home weekly brief, within the first 12 months of launch.
Typical cumulative spend per home across heat, power, storage and EV charging — over five to ten years.
Heat, solar & battery, smart energy, home EV charging — each with its own editor, guides and commercial slate.
A natural content and audience bridge to the UK's most-trusted independent EV title.
"Retrofitting a house is the single biggest and most confusing spend most UK families will ever face. Electric Home exists to make that decision honest." — Editorial launch brief (illustrative)
Electric Home and EV Powered are written by the same group publisher and share reviews, podcasts and test fleets. When you're looking at a heat pump and a home charger in the same week, you don't need two different magazines — just one editorial team that covers both.
See the cross-title guides →
The UK's trusted voice on electric vehicles, charging and the transition. 600k monthly visitors, 3.5M+ YouTube views, 2.5M+ podcast listens.
Visit EV Powered →Manufacturers, installers, energy suppliers and finance partners work with Electric Home to reach homeowners at the exact moment they're researching a purchase — the highest-intent audience in UK home improvement.
Run-of-site display, newsletter takeovers, homepage roadblocks and high-intent placements inside the buying guide hubs.
Long-form guides, case studies and data journalism co-produced with our editorial team — built to evergreen standards and SEO-optimised from day one.
Qualified homeowner leads from the buying guide hubs and cost calculator, delivered to installers, manufacturers and finance partners on a CPL basis.
A UK-based editorial team launching with four dedicated topic editors — heat, solar & battery, smart energy and home charging — supported by a network of reviewers, installers and homeowner contributors.
[PLACEHOLDER bio] Group publisher of Capital Business Media, leading the 2026 launch of Electric Home as CBM's dedicated consumer voice on home electrification.
[PLACEHOLDER bio] Leads the Electric Home launch across web, newsletter and buying guide hubs, commissioning deep-dives and long-form reviews.
[PLACEHOLDER bio] Owns the heat pumps, radiators and controls coverage. Interviews installers, surveys homeowners and tracks UK heat policy.
One email a week with the best buying guides, real running-cost data and honest reviews from UK homes. Sign up now and we'll send you the launch edition first.
