Capital Business Media  ›  Electric Home
The UK's consumer guide to electrification

Take the guesswork out of
electrifying your
home.

Electric Home is the independent UK consumer guide to heat pumps, solar panels, home batteries, smart tariffs and home EV charging. Honest buying guides, real running costs, and reviews you can trust — written for homeowners trying to make sense of the biggest upgrade their house will ever have.

Covered this month
Heat pump costs in 2026 Solar + battery payback Octopus vs OVO tariffs Home charger installers
What we cover

Four things every UK home needs to get right.

Electric Home is commissioned for the householder trying to decarbonise on a real-world budget. We cover the four decisions that make the biggest difference to a family's bills, comfort and carbon footprint — and the jargon, trade-offs and grants in between.

01

Heat & Cooling

Air-source and ground-source heat pumps, hybrid systems, radiators, underfloor and the old-boiler replacement decision — without the sales pitch.

  • Heat pumps
  • Radiators
  • Controls
  • Grants
02

Solar & Battery

Roof-top solar, in-roof systems, home batteries, export tariffs and the genuinely useful maths behind whether any of it pays back on your house.

  • Solar PV
  • Batteries
  • Export
  • Payback
03

Smart Energy

Smart meters, time-of-use tariffs, EV-friendly rates, agile pricing and the apps that actually cut your bill rather than the ones that just gamify it.

  • Tariffs
  • Smart meters
  • Apps
  • Half-hourly
04

Home EV Charging

Wall chargers, installers, cable routes, cost-per-mile and how charging at home changes the economics of going electric — in partnership with EV Powered.

  • Wallboxes
  • Installers
  • Tariffs
  • Cables
Buying guides

Four deep-dive hubs. Everything you need to decide.

Not a news feed — a permanent, maintained library of long-form guides. Each topic hub covers typical cost, payback, grants, installers, pitfalls and reader questions, and is kept updated as prices and policy move. Figures shown below are illustrative placeholders.

Interactive tool · Coming at launch

How much will it cost to electrify your home?

Answer five quick questions and get a personalised estimate of what you'd spend — and save — switching your home over to heat pumps, solar, battery storage and home EV charging. Built from real UK installer quotes.

See a sample result →
News & reviews

What's happening in UK home energy this week.

News, independent reviews and reader Q&A from the Electric Home newsroom. Built from installer data, manufacturer interviews and real UK households trialling the kit. All headlines here are illustrative placeholders for the mockup.

Investigation
Heat pumps · Investigation

We got seven heat pump quotes for the same house. The price range was £9,200.

Why the UK heat pump market is so inconsistent, which installers quoted fairly, which quoted high — and the five questions you should ask every surveyor before you sign anything.

By Electric Home team12 min read
Review
Review

We lived with a 10kWh home battery for a year. Here's the honest payback maths.

Real bills, real savings, and the tariff combination that made it work.

Long-term test8 min
Opinion
Comment

"I installed solar and a heat pump in the same year. I'd do one of them differently."

A first-person account from a reader two years into retrofitting a 1970s semi.

Reader column6 min
Solar
Solar

The best (and worst) UK solar installers of 2026, ranked by readers

5 min
Tariffs
Smart energy

Which smart tariff actually works best for a solar-plus-battery home?

7 min
Grants
Policy

The 2026 guide to every UK home energy grant — and how to actually claim them

9 min
EV charging
Home charging

The five best home EV chargers of 2026 — tested in partnership with EV Powered

6 min
Audience & reach

A new title built for a £500bn transition.

Launching in 2026, Electric Home targets the UK homeowner audience making real decisions about heat pumps, solar, batteries and home charging — an audience projected to grow every year for the next decade as the UK electrifies. Projected figures shown below.

28M

UK homes

The addressable audience — every home that will need to make electrification decisions over the next 15 years.

150k+

Monthly digital

Projected monthly readership by the end of year one across the Electric Home website.

25k

Newsletter subs

Projected subscriber base for the Electric Home weekly brief, within the first 12 months of launch.

£100k+

Avg. project spend

Typical cumulative spend per home across heat, power, storage and EV charging — over five to ten years.

4

Topic hubs

Heat, solar & battery, smart energy, home EV charging — each with its own editor, guides and commercial slate.

#1

Sister to EV Powered

A natural content and audience bridge to the UK's most-trusted independent EV title.

Who will the Electric Home reader be?

  • UK homeowners actively researching68%
  • Recent EV buyers / EV shoppers18%
  • Installers, specifiers, trades9%
  • Landlords & property investors5%
"Retrofitting a house is the single biggest and most confusing spend most UK families will ever face. Electric Home exists to make that decision honest." — Editorial launch brief (illustrative)
Sister title

Your home is electrifying. So is your driveway.

Electric Home and EV Powered are written by the same group publisher and share reviews, podcasts and test fleets. When you're looking at a heat pump and a home charger in the same week, you don't need two different magazines — just one editorial team that covers both.

See the cross-title guides →
EV Powered

The UK's trusted voice on electric vehicles, charging and the transition. 600k monthly visitors, 3.5M+ YouTube views, 2.5M+ podcast listens.

Visit EV Powered →
Partner with us

Three ways to reach UK
home electrification buyers.

Manufacturers, installers, energy suppliers and finance partners work with Electric Home to reach homeowners at the exact moment they're researching a purchase — the highest-intent audience in UK home improvement.

Media & display

Advertising & sponsorship

Run-of-site display, newsletter takeovers, homepage roadblocks and high-intent placements inside the buying guide hubs.

  • Homepage & topic hub sponsorship
  • Newsletter hero & native placements
  • "Featured installer" listings in guides
  • Category takeovers across the launch
See rate card →
Content studio

Branded content & buying guides

Long-form guides, case studies and data journalism co-produced with our editorial team — built to evergreen standards and SEO-optimised from day one.

  • Sponsored case studies & long-reads
  • Branded buying guides & whitepapers
  • Commissioned installer research
  • Co-produced reader surveys
Brief the studio →
Lead generation

Installer listings & lead gen

Qualified homeowner leads from the buying guide hubs and cost calculator, delivered to installers, manufacturers and finance partners on a CPL basis.

  • Directory listings & featured placements
  • Calculator-driven lead hand-off
  • Co-branded quote tools
  • Regional installer targeting
Talk to our lead gen team →
The newsroom

Meet the Electric Home launch team.

A UK-based editorial team launching with four dedicated topic editors — heat, solar & battery, smart energy and home charging — supported by a network of reviewers, installers and homeowner contributors.

RA

Richard Alvin

Group Publisher

[PLACEHOLDER bio] Group publisher of Capital Business Media, leading the 2026 launch of Electric Home as CBM's dedicated consumer voice on home electrification.

ED

[Launch Editor]

Launch Editor

[PLACEHOLDER bio] Leads the Electric Home launch across web, newsletter and buying guide hubs, commissioning deep-dives and long-form reviews.

HP

[Heat & Cooling Editor]

Heat & Cooling Editor

[PLACEHOLDER bio] Owns the heat pumps, radiators and controls coverage. Interviews installers, surveys homeowners and tracks UK heat policy.

CP

[Commercial Lead]

Commercial Director

[PLACEHOLDER bio] Heads the Electric Home commercial team across advertising, content studio, lead generation and launch partnerships.

The Electric Home weekly brief — no jargon, no sales pitch.

One email a week with the best buying guides, real running-cost data and honest reviews from UK homes. Sign up now and we'll send you the launch edition first.

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