Optimum is the premium quarterly read by the people who built the businesses Britain talks about. Luxury motoring, fine dining, business travel, property and the cultural reference points of the C-suite — written for an HNW audience that earned every page of it.
Optimum's readership is selective by design. Print copies are distributed to the senior subscriber base of Business Matters and into a hand-curated list of London private members' clubs, premium hotels, business class lounges and serviced offices. No newsstand, no general subscription — just the audience the advertisers actually want to reach.
Each issue of Optimum is structured around four standing editorial sections. Advertisers can buy individual pillar packages or run brand campaigns across the whole title; sponsored sections are available subject to editorial approval and a clearly marked partnership flag.
Long-term tests, founder garage tours and the next generation of hyper-luxury — from Bentley and Rolls-Royce to the new wave of bespoke EV marques. Written by drivers, not press-trip junket attendees.
The country house hotels worth the drive, the new openings worth the table fight, the chefs running the kitchens that matter. Plus the wine cellars, the private dining rooms and the members' clubs.
Premium business travel beyond the lounge: the destinations our readers fly to repeatedly, the hotels they actually stay in twice, and the travel suppliers built around their schedules. In conversation with the Travelling For Business desk.
The country house, the London pied-à-terre, the Riviera apartment and the Cotswolds barn. Plus design features, architects to know and the renovation stories the readers have actually lived through. In conversation with the PPI desk.
Optimum is a print-first quarterly. Every copy is hand-delivered into the rooms our readers already use — the clubs they already belong to, the cabins they already fly in, the hotels they already check into. Plus a personally-addressed subscriber list of senior Business Matters readers who opt up to the lifestyle title.
Optimum's annual calendar is built so advertisers and brand partners can plan a full-year placement against the editorial themes that matter to them. Booking deadlines are typically eight weeks ahead of cover date; sponsored editorial slots and bespoke partnerships are by negotiation with the commercial team.
Country house hotels, the Mayfair art market, the new wave of British EV makers, plus the Davos chalet round-up.
The autumn diary — Frieze, the Riviera shoulder season, country sports openings, fine watch fairs and the rebooking of business travel.
Long-haul winter sun, the ski season for grown-ups, festive entertaining at scale, and the Christmas-gift edit of luxury watches and jewellery.
Country house renovations, garden architecture, the new generation of British country hotels and the spring opening of the cars-and-coffee circuit.
Business Matters is the magazine you read while you're building the business. Optimum is the magazine you read once you have. They share an editorial team, a readership database and a publisher — so an advertiser running a campaign across both reaches the same buyer twice, with two different intents.
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The UK's flagship SME and entrepreneurship title since 1986. 1.5M+ monthly digital readers, 143k print, 90k newsletter subs, plus the Business Champion Awards.
Visit Business Matters →Optimum's commercial proposition is print-first, with digital extension. Pricing below is guide-only for the 2026 issues and excludes VAT. The commercial team can build bespoke cross-issue and cross-CBM packages that pair Optimum with Business Matters, Property Portfolio Investor or Travelling For Business depending on which audience the brand needs.
Inside front cover, double-page spreads, full pages and bespoke ad-features. Every position is hand-allocated against the most relevant editorial pillar — no auction, no programmatic.
Sponsored chef profiles, partner travel guides, bespoke motoring tests and partner-led property features. Every sponsored slot is clearly flagged and editorially scrutinised before publication.
Optimum-branded dinners at private members' clubs, partnership takeovers in concierge venues, gift partnerships in the Christmas issue, and bespoke creator/brand collaborations across the editorial calendar.
Sign up and we'll let you know when each new Optimum issue lands — plus the four editor's-pick stories from the issue, the new openings worth the diary, and the occasional invitation to a partner event. Quarterly. Properly produced. No daily noise.
